samsung

This New Year's Eve ad campaign celebrates Gen Z, highlighting how these characters use Samsung products to boost their creativity and stay connected as they ring in the new year.

The brief from Samsung was a perfect opportunity for the Animade team to showcase some storytelling skills with this vibrant cast of expressive characters.

I put together stroyboards for the ‘arty hipsters’, the ‘die-hard gamer’ and Jaden the ‘bedroom rocker’, along with animating Jaden and his destructive guitar solo sequence.

My roles: Storyboards, Animation
Studio: Animade, BMB Agency
Sound: CYLINDR
Client: Samsung